Earth Day is coming. Check your wallet.

April 22, 2011 at 6:28 am Leave a comment

The NY Times ran a story today (April 21, 2011) in its Energy and Environment section, “As Consumers Cut Spending, ‘Green’ Products Lose Allure.” The headline pretty much says it all. Major manufacturers of household products like soap, detergents, and cleansers, are watching sales of their ‘green’ cleaning products drop as consumers switch to cheaper products. One shopper, interviewed as she loaded her groceries into a Toyota Prius, said, “People are so freaked out by what is happening in the world, … [green products are] something you buy and think about when things are going swimmingly.” But it all depends on how you look at the market. Sales of consumer products have been dropping across the board so any drop in ‘green’ sales has to be measured against this general decline. Also, purchasers of independent brands, like Method and Seventh Generation, seem to be more loyal to the ‘green’ label than other shoppers. The independents have been gaining ‘green’ market share from larger manufacturers.

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Entry filed under: In the News.

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